SCORE In-person Workshop: Marketing Warfare: Winning Business in a Competitive Environment

Free SCORE Workshop. This program will present the basic strategies from which one can choose to heighten their chances for commercial success.

This is a live workshop, held at Norwalk Library. There will be no digital simulcast or recording of the session. Presentation slides will not be accessible to those who do not attend in person.

Attendees will learn:

·     What are the types of warfare you might wage.

·     Which strategy would give you the best chance of winning.

·     How can you compete-with-advantage in your market.

·     How can you differentiate your product/service to standout in your market...

·     What benefits will you realize through differentiation.

PRESENTER: PETER ENGSTROM

Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 35 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, and Eaton. In addition, he founded two American firms, serving as their COO and profitably growing each entity into a market share leader in North America.

 He is also an Adjunct Professor at Sacred Heart University teaching various undergraduate and graduate marketing courses.

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Register Here:

https://score.tfaforms.net/112?EventID=a10Vt000004f54f&activeChapter=Fairfield%20County