Program Type:
WorkshopProgram Description
Event Details
This is a FREE live workshop, held at Norwalk Library. There will be no digital simulcast or recording of the session. Presentation slides will not be accessible to those who do not attend in person.
This workshop is built around five major diagnostic categories that together provide a complete picture of business readiness.
It is designed to help you improve your readiness whether you are at the:
1. Idea Stage, that is exploring an idea to start a business and still in the early thinking stages,
2. Planning Stage, that is preparing for launch and want to assess your readiness,
3. Early Operations Stage, that is already in business and looking for ways to strengthen or grow.
The Five Categories:
A. Strategy & Business Foundation
B. Market Validation & Competitive Positioning
C. Operations, Technology & Go‑to‑Market
D. Financial, Legal & Risk Management
E. Performance & Growth
Through these categories, the workshop gives attendees:
• A complete, structured roadmap for evaluating and improving a business idea from concept to early traction.
• A repeatable diagnostic tool you can use now and throughout your entrepreneurial journey to measure readiness and identify gaps.
• A way to reduce risk, increase clarity, and accelerate readiness for launch by breaking the business into manageable components.
• A supportive environment that builds confidence, sharpens thinking, and encourages action through guided questions, examples, and self‑ratings.
Register Here
*After registering you will receive a confirmation email containing information about joining the meeting
About the Presenter
Gary Velotta is a retired business executive with more than 45 years of experience in B2B sales, marketing, and partner leadership across the digital transformation software and high‑availability technology sectors. He has co‑founded two software companies and held senior roles including Co‑Founder and Managing Partner. Gary has supported clients such as Goldman Sachs, JPMorgan, Aetna, United Healthcare, Webster Bank, Hubbell, Subway, Eversource, and many others.
Today, Gary volunteers as a College Student Mentor at CT State Community College–Housatonic, where he supports aspiring entrepreneurs as they explore business planning, operational readiness, and career development. Gary holds an MBA in Marketing Management from St. John’s University, a BA in Economics from the City University of New York, and a Cornell University certificate in Teaching in a Diverse Classroom.
