SCORE Workshop

Many aspire to the independence and decision-making freedom that comes with owning a business. As the new year approaches, you may be considering turning that dream into reality.

Do you ever recall meeting someone at a social function, child’s sporting event, on a plane, at a trade show, or in an elevator who (in casual conversation) asked you “Who are you and what do you do?” 

If so, do you recall making a memorable response that left the asker with an understanding of what you do and with a compelling reason to contact you when / if they have a need for your product / service? 

For most of us the answer to the latter question is probably not. Caught unaware, we rambled, used jargon, said more than anyone could digest, and lost the opportunity to make a memorable impression.

In this hands-on workshop we will help you create a succinct (less than 30 seconds), memorable “introduction” to your business. 

You will learn:

• What are the key elements of this ‘introduction’.  

• How to identify / create your unique competitive ad-vantage(s) …these representing the reason you will get any business.

• How to communicate the benefits of these ad-vantages to your prospects.

• How to hone this ‘introduction” for different audiences.

• How this tool can be used to help create a more effective marketing strategy.

Presenter: Peter Engstrom

Peter is the founder and Managing Director of Mainly Marketing – a consulting firm that has been helping businesses increase their marketing effectiveness and profitably grow sales for more than 35 years. Clients have included EG&G, Cutler-Hammer, EATON, Kollmorgen, Panasonic, Signal Transformer, and Eaton. In addition, he founded two American firms, serving as their COO and profitably growing each entity into a market share leader in North America.

He is also an Adjunct Professor at Sacred Heart University teaching various undergraduate and graduate marketing courses.

Event Sponsored by Norwalk Library

Register Here